In the fall of 2012, my Mt. Shasta marketing agency added text message marketing to its list of services. Also referred to as SMS, which stands for Short Message Service, text marketing is just one facet of the red-hot mobile marketing category.
Since it’s a pretty new player in the game as far as marketing tools go, many clients aren’t quite ready to buy into text marketing yet. However, those who have added it to their marketing mix are enjoying notable results in their foot traffic and their bottom line. My clients are even having lots of fun with it, which is a big bonus in my opinion. After all, marketing shouldn’t be a chore – it should be fun!
If you are a business owner considering adding text messaging to your marketing mix, the following tips gleaned from first-hand experience may be helpful when making your decision: Read the rest of 5 Things You Need to Know About Text (SMS) Marketing »
Guest Post by: Emma-Julie Fox, writer for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America.
As technology becomes more and more important for businesses these days, it also becomes essential for a business to have a company website. This is especially true if you’re targeting customers from all over the world. Now, if you already have a company website, but it doesn’t seem to be doing much for your business, then you may need to rebuild or at least redesign it.
Here are the most important considerations you need to take note of to make sure your website will reach its optimum potential: Read the rest of 5 Website Tips To Attract New Customers and Retain Old Ones »
I was a chubby kid. In fact, all the way into my early teens, I was overweight. Eventually, I slimmed down, but those early years instilled me with an awareness of health and diet that has stuck with me throughout my life. In the 80′s, I bought my first gym membership, and I loved it. Over the years, I’ve belonged to several gyms and, while I’ve been more diligent some years than I have others, I’ve always enjoyed the physical and mental benefits of a consistent fitness routine,
Recently, a friend of mine joined the gym I belong to and I was super excited to encourage him on his awesome journey to improved health. I probably sounded like an irritating know-it-all as I grilled him about his goals and explained which routines, weights and machines he should try, but I truly wanted to inspire him with knowledge and experience that I’ve gleaned over the years. Read the rest of Marketing Your Business Is Like Joining a Gym »
I’ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong brand story. Many small business owners have not taken the time to craft a compelling story, a unique hook, or a remarkable “it” factor to set them apart and make them stand above the competition. Prospects will ask for a website – which is merely a tool – without fully considering the story or content that will make this tool attract, impact and engage their customer. A truly successful website needs to include a combination of concepts, words, ideas, and an interesting story behind the product, service or company. Read the rest of How Your Business Can Tell a Better Brand Story »
BAM! Guest Post by: Sara Bird – A computer programmer who is working on her PhD in robotics, Sara loves talking about Higgs Boson, reading New Scientist and is getting tired of her thesis but glad that it’s nearly finished.
Being online isn’t good enough anymore – a company’s information has to be easily accessible on the go, and that includes having smartphone apps and tablet-friendly interfaces. Stopping there won’t cut it either. In order to keep consumers loyal and coming back for more, companies need to keep them constantly engaged. Have a campaign strategy that has purpose, a quality product or service worth promoting and a simple platform in which to get users involved. Here’s how: Read the rest of The Role of Smartphones in Customer Engagement »
The approaching holiday shopping season means local businesses have an opportunity to compensate for our sluggish summer tourist season. With the advent of Small Business Saturday–falling on November 24th this year–consumers are encouraged to “shop small” on the first Saturday after Thanksgiving. With a little planning and effort, small business owners can use this day to grow their customer base this season and beyond. Read the rest of Marketing Tips for Small Business Saturday Success »
BAM! Guest Post By: Abigail Crawford || Abby is a marketing and communications specialist who specializes in event promotion, reputation management and branding. She loves EDM and probably should cut down on her caffeine.
From clothing lines to alcohol, beauty products to headphones (above, rapper Li’l Wayne rocks Beats By Dre ‘phones and Neff shades), celebrity endorsements are everywhere. Although national and global corporations have the size, strength and money to support these brand reinforcing campaign additives, how do small businesses get into the mix? The answers may not be as unreachable as they seem.
Earlier this year, Oreo celebrated their 100th anniversary. To commemorate the event, they created the “Oreo Daily Twist,” – daily images featuring Oreo cookies that had been customized or modified in relation to current events happening in the world. For 100 days in a row, the images were posted on their website, Pinterest, Twitter and shared with their 27.9 million Facebook fans. Read the rest of Gain Marketing Mileage from Business Milestones »
Back in June, when all the schools were letting out, an English teacher in Boston created quite a buzz for his commencement speech in which he blithely informed all the graduates, “You are not special.”
His point was that if everyone is special, than no one is special. However, if everyone is starting on the same level playing field, then everyone has an equal opportunity to rise above the pack based on the intensity of his or her efforts. Read the rest of How to Create a True Brand Experience »