Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have been placing on anything and everything in order to create deeper brand engagement with their smartphone-toting audience.
The more articles and blog posts I read on the subject, the more disgruntled voices of frustration I hear railing against this new technology. However, upon further investigation, I’ve realized that it’s not the QR code itself that people find maddening, rather the useless way that unsavvy marketers are employing them. Read the rest of 8 Insider Tips For Cracking The QR Code »
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Marketing Workshop Dares Artists to Embrace Business Principles
Medford, Oregon, February 7, 2012 – Heavyweight Marketing Champion, Nikolas Allen of Mt. Shasta, California, will bring his passionate presentation style to Rogue Gallery and Art Center with a marketing workshop aimed at helping ambitious artists embrace their inner entrepreneur and reach a wider audience with the work they love. Read the rest of Nikolas Allen Brings Art Marketing Workshop to Medford, OR »
It’s official, Pinterest is currently ‘Having a Moment.’
I first heard about Pinterest back in May of 2011, when I was interviewing Anika Burke, owner of Anika Burke’s Eclectic Boutique, about her social media marketing strategy.
Seven months later the blogosphere exploded with post after post about this hot new social photo site. As is the case with many new tech tools, there was the implication that all businesses should be flocking to Pinterest. Read the rest of Pinterest is Hot, But Can It Benefit Your Business? »
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On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event.
When all was said and done, the event drew a full-capacity crowd, received no less than eight mentions in the press, earned me two immediate new clients, several hot prospects, and a dozen new names on the mailing list. Not to mention, it spread the Nikolas Allen/BAM! brand to a whole new section of our business community.
The best part is, I didn’t spend a dime on advertising, only a small investment of time and effort. In order to give you some ideas of how to build maximum marketing buzz for your business, I decided to detail the steps I used to market this successful event. Read the rest of Case Study: Building Maximum Marketing Buzz »
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I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience.
Here is a brief recap of some of the key points from my speech. Read the rest of Video: 3 Principles of Emotional Engagement »
While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.”
These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at play that hampered the effectiveness of their advertisements. Read the rest of 69 Ways To Advertise Your Small Business »
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Kelly Samuelson of Women In Business Network with Nikolas Allen
Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta.
Nikolas Allen will present, Emotional Marketing – Building Small Business Brands That Matter, which he hopes will inspire entrepreneurs to dig deeper and create meaningful marketing messages that connect with consumers emotionally, rather than just intellectually. Read the rest of Nikolas Allen to Speak at WIB Network Meeting »
Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter.
Personally, I enjoy collecting various regional print media, in order to peruse the local business climate, and to see what small business owners are doing right – and wrong – when it comes to marketing their companies with printed advertisements. Read the rest of Dissecting the Formula for Effective Print Ads »
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One of the most effective ways to improve your marketing message is by articulating the end results customers derive from your offering.
Humans make decisions based on emotions, then use their rational mind to justify decisions. In the battle of the heart vs. the mind, the heart often wins, therefore, in order to earn the attention of your prospects, you need to hook them emotionally. Read the rest of Successful Marketing Speaks the Language of Results »
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One of my clients was frustrated recently when she got the monthly bill for email marketing and website management services I provide her company. She felt it was too high, and didn’t quite understand the cost-to-value ratio.
After a long phone conversation, we managed to clarify the confusion and alleviate her frustrations. However, this scenario reminded me that communicating the value of your product or service does not stop once the sale is made. Read the rest of Communicate Your Value Before AND After The Sale »
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Branding and Marketing Strategies for Small Biz
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