One of my clients is an art gallery that holds opening receptions every six weeks. The receptions are only two-hours long, and the gallery is located a half-hour away from a large portion of its customer base.
We found that people were not willing to drive an hour both ways for a 2-hour event, so we partnered with the restaurant next door. Read the rest of The Triple Benefit of Strategic Partnerships »
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You’ve probably heard the age-old maxim, ‘You get what you pay for.’ While there will always be exceptions to every rule, the reason this phrase has become ingrained in our lexicon to the point of becoming a cliché is because it contains more than a modicum of truth.
In fact, the last three web-design projects I’ve secured have been re-builds of the company’s initial site, which were built by friends, amateurs, and former employees respectively.
Each site ended up being ineffective to the viewer, inaccessible to the owner, and downright hideous to boot. But, hey, at least they were cheap! Read the rest of 5 Ways To Resist the Seduction of Low Price »
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Famous American landscape photographer, Ansel Adams once said, “The secret to a good photograph is knowing where to stand.” Obviously, Mr. Adams understood the importance of positioning.
The same is true of small business: You need to be clear on where you want your company to stand in the minds of your audience. Otherwise, you will waste time and money sending random marketing messages that fail to properly position your offering in the minds of an ambiguous audience. Read the rest of Successful Marketing Starts With Strategic Positioning »
While driving through a quiet suburb of Minneapolis a few years back, I saw a funky little independent coffee house called Joe’s Coffee Shack on the street corner of an intersection.
Directly across the street, on the opposite corner, was a Starbucks. Of course, this is a common sight in large, urban areas where there’s a coffee shop on every block, but this was a small retail pocket in a sleepy backstreet neighborhood. Read the rest of The Motivational Value of Stiff Competition »
Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have been placing on anything and everything in order to create deeper brand engagement with their smartphone-toting audience.
The more articles and blog posts I read on the subject, the more disgruntled voices of frustration I hear railing against this new technology. However, upon further investigation, I’ve realized that it’s not the QR code itself that people find maddening, rather the useless way that unsavvy marketers are employing them. Read the rest of 8 Insider Tips For Cracking The QR Code »
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It’s official, Pinterest is currently ‘Having a Moment.’
I first heard about Pinterest back in May of 2011, when I was interviewing Anika Burke, owner of Anika Burke’s Eclectic Boutique, about her social media marketing strategy.
Seven months later the blogosphere exploded with post after post about this hot new social photo site. As is the case with many new tech tools, there was the implication that all businesses should be flocking to Pinterest. Read the rest of Pinterest is Hot, But Can It Benefit Your Business? »
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On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event.
When all was said and done, the event drew a full-capacity crowd, received no less than eight mentions in the press, earned me two immediate new clients, several hot prospects, and a dozen new names on the mailing list. Not to mention, it spread the Nikolas Allen/BAM! brand to a whole new section of our business community.
The best part is, I didn’t spend a dime on advertising, only a small investment of time and effort. In order to give you some ideas of how to build maximum marketing buzz for your business, I decided to detail the steps I used to market this successful event. Read the rest of Case Study: Building Maximum Marketing Buzz »
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I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience.
Here is a brief recap of some of the key points from my speech. Read the rest of Video: 3 Principles of Emotional Engagement »
While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.”
These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at play that hampered the effectiveness of their advertisements. Read the rest of 69 Ways To Advertise Your Small Business »
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Kelly Samuelson of Women In Business Network with Nikolas Allen
Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta.
Nikolas Allen will present, Emotional Marketing – Building Small Business Brands That Matter, which he hopes will inspire entrepreneurs to dig deeper and create meaningful marketing messages that connect with consumers emotionally, rather than just intellectually. Read the rest of Nikolas Allen to Speak at WIB Network Meeting »
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Integrated Marketing: If You Knew It, You'd Do It || http://t.co/bJNgbeF4 || #smallbiz #marketing- RT @C_ConsultingLLC: Are you using Social Media to compliment your #networking strategy, or to replace it? Remember, it's just a tool.
- 13 Questions That Will Lead You To Your Perfect Marketing Strategy || http://t.co/A4ehrVj6 || #smallbiz #marketing
- Hey Janelle Boatright do you mean these little guys? There my 'Pop Rocks' ~ painted river rocks with appliqué... http://t.co/pd1meMxV
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Branding and Marketing Strategies for Small Biz
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