On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event.
When all was said and done, the event drew a full-capacity crowd, received no less than eight mentions in the press, earned me two immediate new clients, several hot prospects, and a dozen new names on the mailing list. Not to mention, it spread the Nikolas Allen/BAM! brand to a whole new section of our business community.
The best part is, I didn’t spend a dime on advertising, only a small investment of time and effort. In order to give you some ideas of how to build maximum marketing buzz for your business, I decided to detail the steps I used to market this successful event. Read the rest of Case Study: Building Maximum Marketing Buzz »
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I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience.
Here is a brief recap of some of the key points from my speech. Read the rest of Video: 3 Principles of Emotional Engagement »
While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.”
These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at play that hampered the effectiveness of their advertisements. Read the rest of 69 Ways To Advertise Your Small Business »
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Kelly Samuelson of Women In Business Network with Nikolas Allen
Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta.
Nikolas Allen will present, Emotional Marketing – Building Small Business Brands That Matter, which he hopes will inspire entrepreneurs to dig deeper and create meaningful marketing messages that connect with consumers emotionally, rather than just intellectually. Read the rest of Nikolas Allen to Speak at WIB Network Meeting »
Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter.
Personally, I enjoy collecting various regional print media, in order to peruse the local business climate, and to see what small business owners are doing right – and wrong – when it comes to marketing their companies with printed advertisements. Read the rest of Dissecting the Formula for Effective Print Ads »
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One of the most effective ways to improve your marketing message is by articulating the end results customers derive from your offering.
Humans make decisions based on emotions, then use their rational mind to justify decisions. In the battle of the heart vs. the mind, the heart often wins, therefore, in order to earn the attention of your prospects, you need to hook them emotionally. Read the rest of Successful Marketing Speaks the Language of Results »
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One of my clients was frustrated recently when she got the monthly bill for email marketing and website management services I provide her company. She felt it was too high, and didn’t quite understand the cost-to-value ratio.
After a long phone conversation, we managed to clarify the confusion and alleviate her frustrations. However, this scenario reminded me that communicating the value of your product or service does not stop once the sale is made. Read the rest of Communicate Your Value Before AND After The Sale »
I was at a business networking meeting recently and was privy to a debate regarding the merits of traditional marketing versus online marketing. One party was partial to print advertising and praised its time-honored effectiveness, while another extolled the virtues of the online marketing realm.
The debate seemed to boil down to this single question: Which medium is better?
Just as I did at the meeting, I will chime in here and say: That is the wrong question to be asking. Read the rest of Online Marketing vs. Traditional: Which is ‘Better’? »
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I took a vacation to the Central Coast of California, and on the way down from Mt. Shasta, stopped in San Francisco for the night. I had booked a hotel in South San Francisco because it was that much closer to my Day 2 destination of Santa Cruz. Due to its close proximity to the airport and myriad corporate office parks, I wasn’t expecting much more than a place to sleep.
The minute I walked in to The Inn at Oyster Point, my low expectations were blown out the window. I was totally impressed with the crazy, fun and irreverent mish-mash design aesthetic, pop-art laden walls, community iMac (what can I say, I’m a Mac, not a PC) in the lobby and friendly, attentive service by the attendant who called my by name for the remainder of my visit. Read the rest of Being Irreplaceable Means Being Different »
Photo Illustration by Nikolas Allen. Model: Fina Noel Wolfe
Google recently entered the social media fray with Google+ (Google Plus), and for weeks the blogosphere has been buzzing about how it’s going to be the death of Facebook, Twitter, Blogging, and anything else that might make for a compelling headline.
While it’s too early to making such grandiose predictions, Google+ is poised to become a strong competitor, and will no doubt keep Mark Zuckerberg on his toes.
Currently billed as The Google+ Project, the site, not yet open to the general public, is in an invitation-only field trial stage, similar to a beta-testing phase. I was invited to join (Thanks to Michelle Quillin @NEMultimedia) and, after a little investigation, I see that there are currently five key features of the platform: Circles, Hangouts, Instant Upload, Sparks and Huddle. Read the rest of Is Google+ The New Sheriff In Social Media Town? »
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