Nov
7
Kelly Samuelson of Women In Business Network with Nikolas Allen
Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta.
Nikolas Allen will present, Emotional Marketing – Building Small Business Brands That Matter, which he hopes will inspire entrepreneurs to dig deeper and create meaningful marketing messages that connect with consumers emotionally, rather than just intellectually.
“Studies have shown that consumers make buying decisions based on emotions,” says Allen, “then use rationale to justify their decisions. Therefore, marketers must bypass the logical mind of their audience and aim straight for their hearts.”
Allen promises to impart valuable, actionable insights entrepreneurs can apply to improve the effectiveness of their marketing.
WIB member Stephanie Hoffman, Business Consultant with Small Business Development Center, says “Nikolas Allen’s presentation style is outstanding because he combines wit, intelligence, and creativity with real-world ideas and applications for the serious entrepreneur.”
The meeting takes place on Wednesday, December 7, 8:30am to 10:00am at Best Western Tree House Inn located at 111 Morgan Way in Mt. Shasta. Non-members are invited to attend their first meeting for free, with no obligation to join, providing they are female entrepreneurs, business owners or managers.
What:
Women In Business Network Members Meeting
When:
Wednesday, December 7, 2011, 8:30am – 10:00am
Where:
Best Western Tree House Inn
111 Morgan Way
Mt. Shasta, Ca 96067
Featuring:
Keynote Presentation by Nikolas Allen,
“Emotional Marketing–Building
Small Business Brands That Matter”
Why:
To help small business owners create deeper, more meaningful marketing messages
and connect with their audience on an emotional level.
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To learn how you can get involved in the Women In Business Network, visit wibnetwork.net.
