One of my clients is an art gallery that holds opening receptions every six weeks. The receptions are only two-hours long, and the gallery is located a half-hour away from a large portion of its customer base. We found that people were not willing to drive an hour both ways for a 2-hour event, so [...]
You’ve probably heard the age-old maxim, ‘You get what you pay for.’ While there will always be exceptions to every rule, the reason this phrase has become ingrained in our lexicon to the point of becoming a cliché is because it contains more than a modicum of truth. In fact, the last three web-design projects [...]
Crafting a clear Positioning Statement for your business will make your marketing easier and more effective.
While driving through a quiet suburb of Minneapolis a few years back, I saw a funky little independent coffee house called Joe’s Coffee Shack on the street corner of an intersection. Directly across the street, on the opposite corner, was a Starbucks. Of course, this is a common sight in large, urban areas where there’s [...]
Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have been placing on anything and everything in order to create deeper brand engagement with their smartphone-toting audience. The more articles and blog posts I read [...]
On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event. When all was said and done, the event drew a full-capacity crowd, received no less than [...]
I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience. Here is a brief recap of some of the key points from my speech. [...]
While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.” These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at [...]
Kelly Samuelson of Women In Business Network with Nikolas Allen Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta. Nikolas Allen will present, [...]
Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter. Personally, I enjoy collecting various regional print media, in [...]
Integrated Marketing: If You Knew It, You'd Do It || http://t.co/bJNgbeF4 || #smallbiz #marketingRT @C_ConsultingLLC: Are you using Social Media to compliment your #networking strategy, or to replace it? Remember, it's just a tool.13 Questions That Will Lead You To Your Perfect Marketing Strategy || http://t.co/A4ehrVj6 || #smallbiz #marketingHey Janelle Boatright do you mean these little guys? There my 'Pop Rocks' ~ painted river rocks with appliqué... http://t.co/pd1meMxV
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