Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have been placing on anything and everything in order to create deeper brand engagement with their smartphone-toting audience. The more articles and blog posts I read [...]
Marketing Workshop Dares Artists to Embrace Business Principles Medford, Oregon, February 7, 2012 – Heavyweight Marketing Champion, Nikolas Allen of Mt. Shasta, California, will bring his passionate presentation style to Rogue Gallery and Art Center with a marketing workshop aimed at helping ambitious artists embrace their inner entrepreneur and reach a wider audience with the [...]
On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event. When all was said and done, the event drew a full-capacity crowd, received no less than [...]
I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience. Here is a brief recap of some of the key points from my speech. [...]
While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.” These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at [...]
Kelly Samuelson of Women In Business Network with Nikolas Allen Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta. Nikolas Allen will present, [...]
Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter. Personally, I enjoy collecting various regional print media, in [...]
One of the most effective ways to improve your marketing message is by articulating the end results customers derive from your offering. Humans make decisions based on emotions, then use their rational mind to justify decisions. In the battle of the heart vs. the mind, the heart often wins, therefore, in order to earn the [...]
One of my clients was frustrated recently when she got the monthly bill for email marketing and website management services I provide her company. She felt it was too high, and didn’t quite understand the cost-to-value ratio. After a long phone conversation, we managed to clarify the confusion and alleviate her frustrations. However, this scenario [...]
I was at a business networking meeting recently and was privy to a debate regarding the merits of traditional marketing versus online marketing. One party was partial to print advertising and praised its time-honored effectiveness, while another extolled the virtues of the online marketing realm. The debate seemed to boil down to this single question: [...]
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