One of the most effective ways to improve your marketing message is by articulating the end results customers derive from your offering. Humans make decisions based on emotions, then use their rational mind to justify decisions. In the battle of the heart vs. the mind, the heart often wins, therefore, in order to earn the [...]
One of my clients was frustrated recently when she got the monthly bill for email marketing and website management services I provide her company. She felt it was too high, and didn’t quite understand the cost-to-value ratio. After a long phone conversation, we managed to clarify the confusion and alleviate her frustrations. However, this scenario [...]
I was at a business networking meeting recently and was privy to a debate regarding the merits of traditional marketing versus online marketing. One party was partial to print advertising and praised its time-honored effectiveness, while another extolled the virtues of the online marketing realm. The debate seemed to boil down to this single question: [...]
Tweet I was invited to join Thumbtack.com, an online marketplace that connects buyers with service providers, like myself. I created a profile for BAM! Small Biz Consulting on the site and they had many questions for me to answer, which will help educate the buyers so they can determine which companies will provide the best [...]
Graphic by Nikolas Allen Tweet Due to a combination of active PR, event marketing, direct contact and follow-up, social media marketing and word of mouth referrals, my consulting business has been booming over the past couple months. Lately, I enjoy getting phone calls from numbers I don’t recognize, because more often than not, it’s a [...]
Nikolas Allen greets students during “Marketing Your Art” workshop Tweet On Saturday, May 21, 2011, I had the pleasure of teaching a marketing workshop to a dozen artists at various stages of their careers. My workshop was one in a series of ten put together by the Siskiyou Arts Council for a program called, “The [...]
Tweet I traveled to Chico, California to speak with Anika Burke, Owner of Anika Burke’s Eclectic Boutique, about how she uses social media for her small business. I’ve been communicating with Anika through various social media channels (my blog, Facebook, Twitter and YouTube) over the past year and I feel that she is using her [...]
Tweet I’m thrilled that there are people who know more than I do. I never wanted to learn how to rebuild the engine in my car; I find doing my own taxes to be a dreadful bore; and while finding a great pair of jeans with a perfect fit makes me quite happy, I’m even [...]
Tweet Several years ago, I launched a business that never quite took off. I was trying to reach a national audience, so I put all my eggs in the online marketing basket. When things stalled out, I ended up revamping my concept. After several more tweaks, more time and more learning, I ended up with [...]
Photo Illustration by Nikolas Allen Tweet I was talking to a prospect recently, hearing about all the different business ideas she and her husband are considering. One of the ideas lends itself well to video marketing in the form of “How-To” videos. My prospect seemed quite excited about the promise of YouTube. In fact, she [...]
Integrated Marketing: If You Knew It, You'd Do It || http://t.co/bJNgbeF4 || #smallbiz #marketingRT @C_ConsultingLLC: Are you using Social Media to compliment your #networking strategy, or to replace it? Remember, it's just a tool.13 Questions That Will Lead You To Your Perfect Marketing Strategy || http://t.co/A4ehrVj6 || #smallbiz #marketingHey Janelle Boatright do you mean these little guys? There my 'Pop Rocks' ~ painted river rocks with appliqué... http://t.co/pd1meMxV
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