Videos

Nikolas Allen Brings Art Marketing Workshop to Medford, OR

Posted by on February 8, 2012 at 10:50 pm

Marketing Workshop Dares Artists to Embrace Business Principles Medford, Oregon, February 7, 2012 – Heavyweight Marketing Champion, Nikolas Allen of Mt. Shasta, California, will bring his passionate presentation style to Rogue Gallery and Art Center with a marketing workshop aimed at helping ambitious artists embrace their inner entrepreneur and reach a wider audience with the [...]

Video: 3 Principles of Emotional Engagement

Posted by on December 17, 2011 at 3:51 pm

I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience. Here is a brief recap of some of the key points from my speech. [...]

Nikolas Allen to Speak at WIB Network Meeting

Posted by on November 7, 2011 at 4:11 pm

Kelly Samuelson of Women In Business Network with Nikolas Allen Mt. Shasta, CA, November 7, 2011 – Women In Business Network welcomes Heavyweight Marketing Champion, Nikolas Allen of BAM! Small Biz Consulting, to speak at their December 7th members meeting at the Best Western Tree House Inn located in Mt. Shasta. Nikolas Allen will present, [...]

Being Irreplaceable Means Being Different

Posted by on August 2, 2011 at 12:20 am

I took a vacation to the Central Coast of California, and on the way down from Mt. Shasta, stopped in San Francisco for the night. I had booked a hotel in South San Francisco because it was that much closer to my Day 2 destination of Santa Cruz. Due to its close proximity to the [...]

Boutique Owner Anika Burke Talks Social Media

Posted by on May 23, 2011 at 8:48 pm

Tweet I traveled to Chico, California to speak with Anika Burke, Owner of Anika Burke’s Eclectic Boutique, about how she uses social media for her small business. I’ve been communicating with Anika through various social media channels (my blog, Facebook, Twitter and YouTube) over the past year and I feel that she is using her [...]

Video: Branding Tips for Small Business Owners

Posted by on May 17, 2011 at 11:28 am

Tweet I gave a presentation to a group of Small Business Owners at the Mt. Shasta Chamber Of Commerce Membership Meeting in April. It was my first speaking engagement where people were simultaneously eating lunch, but I held my own against the tantalizing cuisine at Lalo’s Mexican Restaurant. Would your colleagues enjoy this?ShareFacebookDiggPrintEmail

6 Essential Attributes of Successful Entrepreneurs

Posted by on April 23, 2011 at 3:44 pm

Tweet I was invited to speak at the 2011 Youth Entrepreneur Program on April 6, 2011 in Mt. Shasta, California. The contest, put on by the Small Business Development Center at Shasta College in Redding, California, allows young entrepreneurs to compete for cash prizes that will help them start their own business. I was on [...]

Competing On Price Is A Race To The Bottom

Posted by on February 23, 2011 at 9:43 pm

Tweet [For those who prefer text over video – or those with slow computers, the following post is a synopsis of the topic discussed in the above video, including some additional tips.] In order to stand out in a competitive marketplace, you need to know how the offerings of your Small Business differ from those [...]

Getting Your Employees On the Brandwagon

Posted by on January 10, 2011 at 8:34 pm

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]

Creating Meaningful Marketing Messages

Posted by on December 14, 2010 at 9:00 pm

[The following text is a loose transcript of the video above] There’s an independent bank in Northern California that I drive by often. Recently, their exterior signage and banners have been touting a marketing message that I found to be worth mentioning. Unfortunately, it is for all the wrong reasons. Now, by singling out this [...]