While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.” These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at [...]
Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter. Personally, I enjoy collecting various regional print media, in [...]