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Video: Branding Tips for Small Business Owners

Published on May 17, 2011 By Nikolas Allen

Tweet I gave a presentation to a group of Small Business Owners at the Mt. Shasta Chamber Of Commerce Membership Meeting in April. It was my first speaking engagement where people were simultaneously eating lunch, but I held my own against the tantalizing cuisine at Lalo’s Mexican Restaurant. Would your colleagues enjoy this?ShareFacebookDiggPrintEmail

15 Ways To Position Yourself as an Expert

Published on May 2, 2011 By Nikolas Allen

Tweet I’m thrilled that there are people who know more than I do. I never wanted to learn how to rebuild the engine in my car; I find doing my own taxes to be a dreadful bore; and while finding a great pair of jeans with a perfect fit makes me quite happy, I’m even [...]

Are You Sending Mixed Marketing Messages?

Published on February 14, 2011 By Nikolas Allen

Whoever is responsible for this remarkable lack of marketing savvy needs to be…educated. Possibly flogged, but definitely educated. In fact, I see, read and hear examples of the need for education in the area of Small Business Marketing on a daily basis. Now, to me, this is a great thing! I am passionate about branding [...]

Why ‘Jack Of All Trades’ Is A Poor Branding Strategy

Published on January 15, 2011 By Nikolas Allen

I live in an area dotted with small towns where much of the community is self-employed. The reality of our economy is that most of us need to earn our living through varied and multiple income streams. In order to create those streams, many people attempt to capitalize on as many of their skills as [...]

Getting Your Employees On the Brandwagon

Published on January 10, 2011 By Nikolas Allen

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]