Tag Archive

advertising art marketing workshop biz tips branding branding tips business strategy california competitive advantage creative marketing solutions for small businesses failure how to brand your small business how to create focused marketing messages how to use social media for business interview lessons marketing marketing for small business marketing strategies marketing tips marketing tips for small business marketing videos motivational speech mount shasta mt. shasta multiple personality disorder networking nikolas allen northern california online marketing online marketing tips point of difference positioning small business consulting small business marketing small business tips social media social media strategies speaking engagements speaking engagment video video marketing walmart yep youth entrepreneur program youtube

Video: 3 Principles of Emotional Engagement

Published on December 17, 2011 By Nikolas Allen

I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience. Here is a brief recap of some of the key points from my speech. [...]

Being Irreplaceable Means Being Different

Published on August 2, 2011 By Nikolas Allen

I took a vacation to the Central Coast of California, and on the way down from Mt. Shasta, stopped in San Francisco for the night. I had booked a hotel in South San Francisco because it was that much closer to my Day 2 destination of Santa Cruz. Due to its close proximity to the [...]