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Competing On Price Is A Race To The Bottom

Published on February 23, 2011 By Nikolas Allen

Tweet [For those who prefer text over video – or those with slow computers, the following post is a synopsis of the topic discussed in the above video, including some additional tips.] In order to stand out in a competitive marketplace, you need to know how the offerings of your Small Business differ from those [...]

Are You Sending Mixed Marketing Messages?

Published on February 14, 2011 By Nikolas Allen

Whoever is responsible for this remarkable lack of marketing savvy needs to be…educated. Possibly flogged, but definitely educated. In fact, I see, read and hear examples of the need for education in the area of Small Business Marketing on a daily basis. Now, to me, this is a great thing! I am passionate about branding [...]

Multiple Brand Personality Disorder

Published on February 8, 2011 By Nikolas Allen

One of the key points I find myself repeating often as I speak with various Small Business Owners is the importance of Consistency. It takes a lot of time, thought, effort and money to create a visual identity for your company, so it often comes together piecemeal at various stages of the company’s lifecycle. First [...]

Why ‘Jack Of All Trades’ Is A Poor Branding Strategy

Published on January 15, 2011 By Nikolas Allen

I live in an area dotted with small towns where much of the community is self-employed. The reality of our economy is that most of us need to earn our living through varied and multiple income streams. In order to create those streams, many people attempt to capitalize on as many of their skills as [...]

Getting Your Employees On the Brandwagon

Published on January 10, 2011 By Nikolas Allen

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]