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The Motivational Value of Stiff Competition

Published on February 27, 2012 By Nikolas Allen

While driving through a quiet suburb of Minneapolis a few years back, I saw a funky little independent coffee house called Joe’s Coffee Shack on the street corner of an intersection. Directly across the street, on the opposite corner, was a Starbucks. Of course, this is a common sight in large, urban areas where there’s [...]

Competing On Price Is A Race To The Bottom

Published on February 23, 2011 By Nikolas Allen

Tweet [For those who prefer text over video – or those with slow computers, the following post is a synopsis of the topic discussed in the above video, including some additional tips.] In order to stand out in a competitive marketplace, you need to know how the offerings of your Small Business differ from those [...]