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Successful Marketing Starts With Strategic Positioning

Published on March 17, 2012 By Nikolas Allen

Crafting a clear Positioning Statement for your business will make your marketing easier and more effective.

Video: 3 Principles of Emotional Engagement

Published on December 17, 2011 By Nikolas Allen

I recently gave a speaking presentation to the Women In Business Network in Mt. Shasta, California. I spoke about the importance of branding and shared three principles that small business owners can use to create stronger emotional connections with their audience. Here is a brief recap of some of the key points from my speech. [...]

69 Ways To Advertise Your Small Business

Published on November 28, 2011 By Nikolas Allen

While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.” These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at [...]

Getting Your Employees On the Brandwagon

Published on January 10, 2011 By Nikolas Allen

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]