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Case Study: Building Maximum Marketing Buzz

Published on December 26, 2011 By Nikolas Allen

On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I set out to build maximum buzz for the event. When all was said and done, the event drew a full-capacity crowd, received no less than [...]

What Do You REALLY Do For a Living?

Published on February 7, 2011 By Nikolas Allen

The most common question you’ll hear at any business, networking, or even social event is this: “So, what do you do?” Here’s a Hot Tip that will turn your typical, snooze-worthy reply into a Powerful Marketing Message worth remembering. Most people answer this question by droning on about their job title, description, responsibilities, blah, blah, [...]