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Was Social Media Ever Intended For Business?

Published on March 7, 2011 By Nikolas Allen

Tweet By definition, social media is a tool used to socialize. Platforms like Twitter, Facebook, YouTube, LinkedIn, MySpace and Flickr allow people to connect, comment and share with friends, colleagues and acquaintances and interact online despite geographical boundaries. Quite frankly, the majority of the people who are using these social media platforms daily are NOT [...]

Why ‘Jack Of All Trades’ Is A Poor Branding Strategy

Published on January 15, 2011 By Nikolas Allen

I live in an area dotted with small towns where much of the community is self-employed. The reality of our economy is that most of us need to earn our living through varied and multiple income streams. In order to create those streams, many people attempt to capitalize on as many of their skills as [...]

Getting Your Employees On the Brandwagon

Published on January 10, 2011 By Nikolas Allen

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]