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Successful Marketing Starts With Strategic Positioning

Published on March 17, 2012 By Nikolas Allen

Crafting a clear Positioning Statement for your business will make your marketing easier and more effective.

15 Ways To Position Yourself as an Expert

Published on May 2, 2011 By Nikolas Allen

Tweet I’m thrilled that there are people who know more than I do. I never wanted to learn how to rebuild the engine in my car; I find doing my own taxes to be a dreadful bore; and while finding a great pair of jeans with a perfect fit makes me quite happy, I’m even [...]