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Competing On Price Is A Race To The Bottom

Published on February 23, 2011 By Nikolas Allen

Tweet [For those who prefer text over video – or those with slow computers, the following post is a synopsis of the topic discussed in the above video, including some additional tips.] In order to stand out in a competitive marketplace, you need to know how the offerings of your Small Business differ from those [...]

Are You Sending Mixed Marketing Messages?

Published on February 14, 2011 By Nikolas Allen

Whoever is responsible for this remarkable lack of marketing savvy needs to be…educated. Possibly flogged, but definitely educated. In fact, I see, read and hear examples of the need for education in the area of Small Business Marketing on a daily basis. Now, to me, this is a great thing! I am passionate about branding [...]

What Do You REALLY Do For a Living?

Published on February 7, 2011 By Nikolas Allen

The most common question you’ll hear at any business, networking, or even social event is this: “So, what do you do?” Here’s a Hot Tip that will turn your typical, snooze-worthy reply into a Powerful Marketing Message worth remembering. Most people answer this question by droning on about their job title, description, responsibilities, blah, blah, [...]