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69 Ways To Advertise Your Small Business

Published on November 28, 2011 By Nikolas Allen

While working with clients over the past couple months, at least three of them have made the bold proclamation that, “Newspaper advertising doesn’t work for us.” These business owners may have made legitimate efforts and discovered that their ideal audience truly can’t be reached via that medium. However, there could also be other factors at [...]

Dissecting the Formula for Effective Print Ads

Published on October 10, 2011 By Nikolas Allen

Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium favored by many small businesses. The multitude of available options includes newspapers, weekly periodicals, local magazines, directories, catalogs, and various other forms of consumer-targeted printed matter. Personally, I enjoy collecting various regional print media, in [...]

Online Marketing vs. Traditional: Which is ‘Better’?

Published on August 7, 2011 By Nikolas Allen

I was at a business networking meeting recently and was privy to a debate regarding the merits of traditional marketing versus online marketing. One party was partial to print advertising and praised its time-honored effectiveness, while another extolled the virtues of the online marketing realm. The debate seemed to boil down to this single question: [...]

Multiple Brand Personality Disorder

Published on February 8, 2011 By Nikolas Allen

One of the key points I find myself repeating often as I speak with various Small Business Owners is the importance of Consistency. It takes a lot of time, thought, effort and money to create a visual identity for your company, so it often comes together piecemeal at various stages of the company’s lifecycle. First [...]

Getting Your Employees On the Brandwagon

Published on January 10, 2011 By Nikolas Allen

In this video, I learn how Bill Ramshaw, General Manager of Ramshaw’s ACE Hardware in Mt. Shasta, California, inspires his employees to live the company brand. The following text is a synopsis of the interview, including some additional info and tips. Branding is about defining and articulating the Unique Difference, the Meaningful Benefit that your [...]