Branding

How to Create a True Brand Experience

Posted by on August 6, 2019 at 9:26 pm

Back in June, when all the schools were letting out, an English teacher in Boston created quite a buzz for his commencement speech in which he blithely informed all the graduates, “You are not special.” His point was that if everyone is special, than no one is special. However, if everyone is starting on the same level […]

How Your Business Can Tell a Better Brand Story

Posted by on January 27, 2019 at 8:15 pm

I’ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong brand story. Many small business owners have not taken the time to craft a compelling story, a unique hook, or a remarkable “it” factor to set […]