Marketing Tips for Small Business Saturday Success

Posted by on November 8, 2019 at 9:08 pm

The approaching holiday shopping season means local businesses have an opportunity to compensate for our sluggish summer tourist season. With the advent of Small Business Saturday–falling on November 24th this year–consumers are encouraged to “shop small” on the first Saturday after Thanksgiving. With a little planning and effort, small business owners can use this day to […]

Gain Marketing Mileage from Business Milestones

Posted by on October 8, 2019 at 9:11 pm

Earlier this year, Oreo celebrated their 100th anniversary. To commemorate the event, they created the “Oreo Daily Twist,” – daily images featuring Oreo cookies that had been customized or modified in relation to current events happening in the world. For 100 days in a row, the images were posted on their website, Pinterest, Twitter and shared […]

Hook Seasonal Customers Year-Round With Marketing Trident

Posted by on August 13, 2019 at 9:20 pm

I live and work in a small, mountain community in Northern California. Every summer, Mount Shasta is inundated with tourists, travelers and visitors who come to experience the bounty of our picturesque region. Winters can also be a big draw for the sporty folks who enjoy coming to play on the mountain, but inconsistent weather patterns […]

How to Create a True Brand Experience

Posted by on August 6, 2019 at 9:26 pm

Back in June, when all the schools were letting out, an English teacher in Boston created quite a buzz for his commencement speech in which he blithely informed all the graduates, “You are not special.” His point was that if everyone is special, than no one is special. However, if everyone is starting on the same level […]