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In the fall of 2012, my Mt. Shasta marketing agency added text message marketing to its list of services. Also referred to as SMS, which stands for Short Message Service, text marketing is just one facet of the red-hot mobile marketing category. Since it’s a pretty new player in the game as far as marketing tools… Continue reading 5 Things You Need to Know About Text (SMS) Marketing

As technology becomes more and more important for businesses these days, it also becomes essential for a business to have a company website. This is especially true if you’re targeting customers from all over the world. Now, if you already have a company website, but it doesn’t seem to be doing much for your business, then… Continue reading 5 Website Tips To Attract New Customers and Retain Old Ones

I was a chubby kid. In fact, all the way into my early teens, I was overweight. Eventually, I slimmed down, but those early years instilled me with an awareness of health and diet that has stuck with me throughout my life. In the 80′s, I bought my first gym membership, and I loved it. Over… Continue reading Marketing Your Business Is Like Joining a Gym

I’ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong brand story. Many small business owners have not taken the time to craft a compelling story, a unique hook, or a remarkable “it” factor to set… Continue reading How Your Business Can Tell a Better Brand Story