Article provided by: Medina Communications Corp.
Choosing the right Denver media buying agency is not a light task. It directly impacts your bottom line. Medina Communications works with leading companies in the Mile-High city such as Gates and the NHRA to stand out from the crowd.
What is media buying?
Media buying is the practice of negotiating schedules and driving sales results by finding the best channel for you to advertise. Our firm specializes in purchasing electronic, print, and digital advertising space. As with all advertisement, the return on investment is the most important result and media buying seeks to maximize this.
Americans are exposed to between 4000 and 10000 advertisements daily. Most are merely ignored, like the ad banner in your search engine. Not understanding the appropriate channel to reach your customers does not only limit your return but can have a significant impact on your bottom line.
That is where agencies such as ours come in. We take a proven track record in understanding your base and potential and apply this to placing the right media in front of the right people.
Does industry experience matter?
Industry experience is relevant but not always adequate in determining whether a company is a right fit for you. The knowledge and capacity to tackle your problem and be heard are much more telling. Overall experience with fierce competition is among the essential factors faced by a media buying marketer.
Sit down with your prospective marketer, assess whether they fit your specific needs. Above all, find out how they can deal with your customer base. Our agents bring a fresh approach to media buying and digital strategy which can capture the attention of your core consumers as well as new prospects.
What builds digital marketing and media buying agencies credibility?
You need your voice to carry over your competitors. Credibility is earned and not given. Agencies should present a strong portfolio of proven success built on moving content and a powerful message.
Our agency has trust built over 20 years with some of the country’s largest organizations. We bring the potential for a long-term relationship to the table with clients such as Red Robin, Dish, and technology firms. The fresh face we manage to present even throughout decades builds a powerful brand with your current and potential patrons.
How do I know which media buying agency works for me?
Give that agency the beer test. You need to be comfortable with the people you pay and belief in their services. A mutual relationship builds the interaction for any marketer to understand and promote their clients.
We, for instance, are not just in the business of placing an advertisement on a major network or developing your digital strategy and brand. We are in the business of telling your story and getting your face in front of as many motivated individuals as possible.
Schedule an appointment with Medina communications today. We would love to be your Denver media buying agency and believe our track record speaks for itself.